Vikki Friedman is a passionate mental health and self-care advocate. She prides herself on her great organisational skills and ability to foster authentic and deep connection and support in both her personal and business life.

Vikki grew up in Hertfordshire, UK and gained a BA (Psychology) from Manchester University. At the end of 1999 Vikki migrated to Melbourne, Australia after she fell in love with both her husband and the city she has called now called home for over 20 years. She had first spent a year in Melbourne in 1997 when she had been backpacking around the world for 20 months.

Vikki has worked in a variety of organisational, editorial and marketing roles during her professional career which has covered a wide variety of industries including business publishing, mediation and dispute resolution, university administration and online fundraising. She was also President of children’s school’s parent’s association for 3 years.

In 2018 Vikki founded MeTreat Retreats. She started the business following a long and difficult history with anxiety and depression, which resulted in her being hospitalised for five weeks when her three sons were very young.

Once Vikki recovered, she made a promise to herself to attend a retreat every year as part of regular self-care and prevention of relapse.

After 5 years of enjoying attending other companies’ retreats, Vikki decided to create her own retreat company which focused on wellness, friendship and fun.

She wanted to bring her love of retreats and her understanding of the huge benefits they provide to women, and in particular to mums who often struggle to find the time to look after themselves and are often busy, stressed and overwhelmed.

In 2018, Vikki partnered with Tanya Levy, an incredibly experienced wellness practitioner, yoga & meditation teacher and retreat facilitator.

Vikki is responsible for planning, organising, marketing and co-facilitating MeTreat Retreats. 

In 2020, when it became clear that running face-to-face retreats would not be possible, Vikki & Tanya were seeking a way to help those who were facing immense stress and overwhelm due to the COVID pandemic.

With their combined wealth of knowledge and contacts in the health and wellness arena, significant event facilitation skills and a strong desire to ‘give back’ to the beleaguered frontline workers, Vikki & Tanya formed a new partnership VITA VIBE Events™ and the VITAlity Festival™ for Frontliners was born.